Services designed for understanding.
CSR Lab uses qualitative research and behavioral insight to surface the forces behind choice, belief, and momentum. We look for patterns, tensions, and signals that data alone can’t show.
01 / Discovery Research
Understand what’s really driving decisions.
We use qualitative research to study how people make decisions in real-world conditions. We look for patterns in behavior, belief, and habit that explain why momentum is building, stalling, or drifting. The goal is not to collect opinions or preferences, it’s to understand what people are responding to and why.
Use this when:
You’re early, stuck, or unsure what problem you’re really solving
Growth has slowed or drifted without a clear explanation
You need understanding before anything gets designed or decided
Outcome:
A clear, shared understanding of the problem grounded in real human behavior.
01 / Discovery Research
Understand what’s really driving decisions.
We use qualitative research to study how people make decisions in real-world conditions. We look for patterns in behavior, belief, and habit that explain why momentum is building, stalling, or drifting. The goal is not to collect opinions or preferences, it’s to understand what people are responding to and why.
Use this when:
You’re early, stuck, or unsure what problem you’re really solving
Growth has slowed or drifted without a clear explanation
You need understanding before anything gets designed or decided
Outcome:
A clear, shared understanding of the problem grounded in real human behavior.
01 / Discovery Research
Understand what’s really driving decisions.
We use qualitative research to study how people make decisions in real-world conditions. We look for patterns in behavior, belief, and habit that explain why momentum is building, stalling, or drifting. The goal is not to collect opinions or preferences, it’s to understand what people are responding to and why.
Use this when:
You’re early, stuck, or unsure what problem you’re really solving
Growth has slowed or drifted without a clear explanation
You need understanding before anything gets designed or decided
Outcome:
A clear, shared understanding of the problem grounded in real human behavior.
02 / Directional Validation
Pressure test strategies and direction before it gets locked.
We use qualitative research to evaluate meaning, clarity, and intent with the people who matter. The work focuses on how direction is interpreted, where it resonates, and where it creates friction or confusion. Patterns emerge around what carries weight, what competes for attention, and what quietly gets ignored. Those signals are synthesized into a clear point of view about what should lead and what should not. This work comes together in a Gravity Map, a working decision tool that clarifies focus and priority.
Use this when:
You’re choosing between ideas, directions, or narratives
Internal perspectives are competing
You need confidence before committing time, budget, or momentum
Outcome:
Clear priority and shared confidence around what matters most.
02 / Directional Validation
Pressure test strategies and direction before it gets locked.
We use qualitative research to evaluate meaning, clarity, and intent with the people who matter. The work focuses on how direction is interpreted, where it resonates, and where it creates friction or confusion. Patterns emerge around what carries weight, what competes for attention, and what quietly gets ignored. Those signals are synthesized into a clear point of view about what should lead and what should not. This work comes together in a Gravity Map, a working decision tool that clarifies focus and priority.
Use this when:
You’re choosing between ideas, directions, or narratives
Internal perspectives are competing
You need confidence before committing time, budget, or momentum
Outcome:
Clear priority and shared confidence around what matters most.
03 / Strategic Direction
Turn understanding into action.
We translate understanding into clear direction teams can actually use. The work focuses on narrowing focus, clarifying tradeoffs, and aligning around what deserves attention now versus later. This is where decisions take shape. What to lead with. What to deprioritize. What can wait. What needs reinforcement. The result is not a theoretical strategy. It’s a shared point of view that guides action and holds up under pressure.
Use this when:
Teams agree on insight but not on what to do next
Strategy feels overloaded or unfocused
You need decisions to stick and move the work forward
Outcome:
Clear direction and confident execution.
03 / Strategic Direction
Turn understanding into action.
We translate understanding into clear direction teams can actually use. The work focuses on narrowing focus, clarifying tradeoffs, and aligning around what deserves attention now versus later. This is where decisions take shape. What to lead with. What to deprioritize. What can wait. What needs reinforcement. The result is not a theoretical strategy. It’s a shared point of view that guides action and holds up under pressure.
Use this when:
Teams agree on insight but not on what to do next
Strategy feels overloaded or unfocused
You need decisions to stick and move the work forward