Obsessed with audiences.
Built for teams who can’t afford to guess.
CSR Lab uses qualitative research to understand what’s actually driving behavior and momentum, so teams can make decisions they can stand behind.
How We Work (and Why It Works).
When the pressure is on, most teams move straight to tactics. The problem is, the real risk usually isn’t execution, it’s the assumptions underneath it.
We work upstream of decisions, before direction is locked and before real money is spent. Our role is to surface what actually matters, so teams stop debating and start committing.
Every engagement follows the same process:
Listen » Locate » Lead
Simple by design. Effective because it keeps insight pointed in the right direction.
01
Listen
GATHER EVIDENCE
We start by listening to you, your team, and the people you’re trying to reach. Through structured qualitative interviews, we study how decisions are actually made: what people default to, what they avoid, and what no longer registers.
We’re not crowdsourcing opinions, we’re replacing assumption with evidence.
02
Locate
SURFACE PRIORITY
Next, we synthesize what we heard and identify what carries real weight. Not all insights matter equally. Some forces pull behavior, others are just noise. This is where patterns become priorities, and where teams gain clarity around what should lead, what should support, and what should stop competing for attention.
03
Lead
CLARITY INTO ACTION
Finally, we translate that clarity into direction teams can use. We deliver a Gravity Map: a working brief that aligns product, messaging, and go-to-market decisions around what matters most.
Good insight without direction stalls.
We make sure it moves.