For work that matters.
Qualitative research and direction for teams deciding what matters most. Built for problem solvers who need clarity before they commit.
creative strategy & research lab
76%
of new product launches fail because brands misjudge audience needs.
HARVARD BUSINESS REVIEW
85%
of higher performance comes from campaigns grounded in qualitative insights.
THINK WITH GOOGLE, 2022
60%
of marketing leaders admit their campaigns are guided by internal opinions, not audience insights.
ANA MARKETING, 2024
We uncover the gaps between what audiences say and what they actually do. Your next decision isn’t built on assumptions about what might work, it’s grounded in insight about what actually does..
The CSR System
01 / Listen
We talk to the right people and ask the right questions. This is where qualitative insight begins: real voices, real nuance, real perspectives.
02 / Locate
We look for the tension. Where things are missing, misaligned, or misunderstood. This is where opportunity starts to take shape.
03 / Lead